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Ceva launches new brand identity to highlight smart edge IP innovation

十二月 19 2023 2023-12 Semiconductors Central Semiconductor Corp
Article Cover
Ceva, Inc., the world's leading licensee of wireless connectivity, intellisense technology and custom SoC solutions The launch of a new brand identity, logo design and domain "ceva-ip.com" reflects the company's commitment to being the partner of choice for innovative IP solutions that power the smart edge.

     Ceva, Inc., the world's leading licensee of wireless connectivity, intellisense technology and custom SoC solutions The launch of a new brand identity, logo design and domain "ceva-ip.com" reflects the company's commitment to being the partner of choice for innovative IP solutions that power the smart edge. Ceva is a leader in semiconductor products and software IP products that enable intelligent edge devices to connect, sense and reason data more reliably and efficiently.

     Ceva continues to provide an innovative IP portfolio that helps customers rapidly develop highly integrated, cost-effective, and low-power edge AI devices that improve the user experience through powerful connectivity, cutting-edge AI and perception technologies. In recent years, Ceva's intelligent edge IP portfolio has become a major growth driver for the company, expanding its penetration into high-growth markets such as the consumer products iot, automotive, infrastructure, and industrial markets. At the same time, Ceva continues to hold a position in the mobile and PC markets and is well received by customers.

     Thanks to advances in efficient processing, sensing, and connectivity technologies, the number of electronic devices collecting and processing data at the edge of the network has grown exponentially. Many devices, such as smartphones, wearables, home automation and entertainment systems, cellular base stations, vehicles, industrial robots and drones, contain multiple sensors and all require a reliable connection to communicate with the cloud and other intelligent edge devices. According to ABI research, wirelessly connected device shipments will grow at a compound annual growth rate (CAGR) of 8% between 2023 and 2028, with more than 35 billion devices shipped annually by 2028, more than 6.5 billion of which will integrate AI and machine learning capabilities that enable devices to reason information from the data they generate. Ceva has the industry's most comprehensive portfolio of wireless communications (5G-Advanced, Bluetooth, Wi-Fi, UWB, and Zigbee), advanced audio, voice, and perception software, and a scalable edge AI IP portfolio that brings together connectivity, perception, and reasoning capabilities. Ceva is ready to play a big role in this booming field.

     In line with the vision of a smarter, safer and more connected future, Ceva has updated its logo, visual identity and domain. Now Ceva's web address has been changed to ceva-ip.com, which shows that the company is focused on providing a broad IP portfolio for smart edge devices and has established a leadership position in the markets it serves.

     Amir Panush, CEO of Ceva, said: "The combination of local device intelligence and ubiquitous connectivity is changing the landscape in almost every market segment we serve. Since the beginning of the year, we have refined our corporate strategy, enhanced key parts of our product portfolio, and optimized our research and development efforts to capitalize on the company's strengths to capture high growth opportunities. Our goal is to deliver cutting-edge, unique technologies that help customers meet their most complex needs, building connected, low-power AI devices that seamlessly interpret and enhance the way people work, play, learn, protect and care for each other. Ceva's proven inference processing and multimodal sensing capabilities, combined with unmatched industry leadership in wireless communications IP, give the company the market advantage to expand market penetration and capture this huge market opportunity."

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