Marvell and Google will make the TV the control center of the "connected life.

     Marvell announced the launch of a new generation of forward-looking platforms that will enable major breakthroughs in the convergence of TV, gaming, streaming, web browsing and social media applications. The platform is equipped with the Marvell ARMADA 1500 HD media single-chip system and has been adopted by the next generation Google TV, which will debut at CES 2012. With Marvell's superior Qdeo video processing technology, the Armada-based forward-looking platform will deliver super 3D video, rich audio, gorgeous 3D graphics, and web content suitable for viewing on TV.

     "The combination of Marvell and Google will revolutionize home entertainment - turning the TV into the control center of our connected lives. At the same time, we are fundamentally changing the relationship between content providers and consumers - from Hollywood to Madison Avenue to publishing companies and major news outlets - and creating a dynamic, two-way consumer experience marked by real-time global news, social networks, entertainment and information." Weili Dai, co-founder of Marvell, said: "I believe this is a significant breakthrough and an important start to a new vision for Marvell. This collaboration is revolutionizing the TV experience today and will transform numerous vertical market applications serving small companies and large enterprises, bringing significant changes to the way we work, communicate with each other and collaborate globally on a daily basis."

     "The teams at Google and Marvell have been working closely together to bring our software and chip technologies to market to continue to expand Google TV's ecosystem of manufacturers and devices." "Marvell-supported Google TV solutions can help manufacturers bring powerful, attractively priced products to market." Said Mario Queiroz, vice president of product management for Google TV.

     For consumers, the digital home now offers users an endless choice of devices and content. This is a great time for Oems and service providers to go all out and create better products than their competitors at mass-market prices. According to the Connected TV Market Association (CTVMA), worldwide sales of connected TVS will reach 123 million units in 2014. At that point, these consumers will expect connected TVS to be able to access their favorite services like Netflix, Pandora, YouTube, Picasa, and more in a fast, ultra-clean and data-saving way.

     The ARMADA 1500 chip features Marvell's best-performing ARM V6/7-compatible PJ4B SMP superscale dual-core CPU, which is powerful, energy efficient, scalable and affordable. Powered by more than 6,000 Dhrystone MIPS computing power, FPU v3.0, 512KB secondary cache, and WMMX2, the ARMADA 1500 chip delivers PC-grade processing power to support Flash™ and other critical technologies for web browsing. In addition, the forward-looking platform has the advantage of high energy efficiency, as well as advanced power management performance similar to mobile phones.

     The ARMADA 1500 also features Marvell's advanced Qdeo video processing technology for high definition and 3D video, including scaling, noise reduction, deinterspacing, low bit rate network video enhancement, frame rate conversion, and color/contrast enhancement. Its multi-format video decoder/coder/transcoder, VMeta™, is capable of decoding two 1080p streaming media files simultaneously and capturing and storing other video formats. These features make the ARMADA 1500 an ideal choice for Google TV: powerful, cost-effective processing power for its massive applications.